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Although some may feel that the Herzlia Medical Center campaign is not sending the best message to women, it is true what it says, “Perfection has no limits.” Nevertheless, there is much to be said about ‘imperfections’ as well and the character they bring to women and men. Of course, this particular medical center isn’t in the business of imperfections.
The Herzlia Medical Center campaign was conceived and executed by Brandbox Branding & Creative, an ad agency based in Tashkent, Uzbekistan. Creative and art directed by Kiro Altman, the print ad was illustrated by Temur Sagdiev and copy written by Oscar Djalilov. It centers around a classical painting of naked women. This painting, however, has been tampered with. The women now sport typical surgical markings to show where their imperfections lie.