| Emailthis TrendEmail | Full Article (TrendHunter.com/id/205913)

Strong Female Truck Campaigns
The Chevy Silverado 'A Woman and Her Truck' Ad is Masculine


By: Claire Carstens (Rookie) Jul 24, 13
{SummaryTitle}

In a follow-up to the launch of the Chevy Silverado advertising campaign, ‘A Man and His Truck,’ the latest spot targets women, who make up roughly 15% of buyers.

Created by Leo Burnett Detroit, ‘Her Horse’ tells a more multidimensional story about pickup owners, shining a light on the pickup women. The campaign spans TV, print, digital, social, CRM and in-dealership, and will be in-market throughout the remainder of 2013.

It’s great to see a campaign that targets women as strong individuals, who also drive trucks and have a strong sense of independence.

CREDITS
•Client/Ad or Campaign: Silverado – A Man and His Truck
•Agency: Leo Burnett
•Global Executive Creative Director: Steve Chavez
•Executive Creative Director: Steve Silver
•Art Director: Jack Crifasi, Dave Ayriss
•Copywriter: Steve Silver, Cameron McIntosh, Ron Saltmarsh
•Senior Producer: Adam Simmons
•Production Company: Anonymous Content
•Director: Frederic Planchon
•VFX/SPX: MPC
•Editorial: WORK
•Editor: Rich Orrick
•Music Company: Earhole
•Director of Photography: Patrick Duroux



Source: youtu.be
Readmore: chevrolet



Related Trends:


Toyota Hybrid Pick-Up Truck
TrendHunter.com/id/12721



World's First Hybrid Pickup Truck
TrendHunter.com/id/11230



Runners Racing Horses
TrendHunter.com/id/77459



Vigilante Pickup Trucks
TrendHunter.com/id/178434



GM Wins Green Car of the Year
TrendHunter.com/id/11273



Musical Horse Races
TrendHunter.com/id/43617



Super Bowl Cars
TrendHunter.com/id/100383



Regal Guardian Photoshoots
TrendHunter.com/id/195748



Rebranded Auto Names
TrendHunter.com/id/138140




Copyright © TREND HUNTER Inc.. All Rights Reserved.