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Landscape-Loving Branding
Helea Olive Oil Packaging Employs Lovely Savory Symbolism


By: Amelia Roblin (Superstar) Mar 5, 13
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The first thing that will strike you about Helea Olive Oil packaging is that it’s certainly pleasant to look at. Dig a little deeper, however, and you’ll discover just how smart its branding strategy is.

The emblem on the front of the transparent bottle was drawn from the overlapping of two stylized drips of oil. Their raindrop forms make a slim intersection that resembles the shape of the olive tree leaf. The outline of a heart is clearly visible, alluding to the healthy properties of consuming the Greek-made cooking oil.

The gorgeous green tint to 2yolk’s Helea Olive Oil packaging design is derived directly from the color of the pure product. The other shades within the sweet symbol have been inspired by different parts of the origin plant.



Source: packagingoftheworld
Readmore: 2yolk.gr



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