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Bar-Transforming Brews
Heineken 'The Switch' Ad Shows How Its Beer Can Change Everything

By: Katherine Vong (Superstar) Jul 5, 12

As part of the beer brand’s larger ‘Open Your World’ campaign, the Heineken ‘The Switch’ ad demonstrates just how drinking a great beer can transform everything around you.

In the spot, which was developed by Wieden + Kennedy, three guys in formal wear arrive at a dingy, dark and empty bar. When the bartender pours them a glass of Heineken, their surroundings start to change, turning into a classy and stylish environment complete with an aquarium in the walls. The bartender is suddenly dressed in a tuxedo and the piano player is flipped underground to reveal a stage with a troupe of singing ladies.

The YouTube description for this ad—“the perfect beer calls for the perfect bar”—is right on the money. Watch the video to see the incredible transformation and to hear the awesome, foot-tapping number performed by Clairy Browne & The Bangin’ Rackettes.

Source: popsop
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