| Emailthis TrendEmail | Full Article (TrendHunter.com/id/194046)

Remixed Brewery Branding
The Heineken Future Bottle Remix Challenge Revamps the Iconic Beer


By: Jana Pijak (Superstar) Apr 26, 13
{SummaryTitle}

Revamping the image of the iconic beer brand, the Heineken Future Bottle ‘Remix’ Challenge rebrands the brewery’s quality products. Targeting a modern generation of design conscious consumers, these dynamic bottles feature vivid labels that display a variation of clean and modern graphics as well as kaleidoscopic visuals.

These inspiring beer bottle labels were judged by an expert panel that included designer Joshua Davis, Evan Orensten of Cool Hunting, Mark Dytham of PechaKucha and Heineken’s global head of design Mark van Iterson.

After 5 months and 2,000 solid entries, the Heineken Future Bottle ‘Remix’ Challenge panel narrowed down the designs to a list of 30 top label picks and chose a winner that best represented the contemporary evolution of the iconic brewery.



Source: ifitshipitshere.blogspot
Readmore: materialicious



Related Trends:


Beeriffic T-Shirt Packaging
TrendHunter.com/id/112627



Boxy Branded Beers
TrendHunter.com/id/165127



Beer-Branded Discos
TrendHunter.com/id/149970



Alcohol Can Illuminators
TrendHunter.com/id/164199



Crowdsourcing Design Duos
TrendHunter.com/id/134304



Tiny Take-Anywhere Kegs
TrendHunter.com/id/122714



City Life Liquor Cans
TrendHunter.com/id/112767



Brew Brand Art Contests
TrendHunter.com/id/140345



Record Label Beer Bottles
TrendHunter.com/id/186365




Copyright © TREND HUNTER Inc.. All Rights Reserved.