| Emailthis TrendEmail | Full Article (TrendHunter.com/id/31361)

Heated AdverShelters
Kraft Entices Customers with Warmth at Bus Stops


By: Cecilia Biemann (Star) Dec 10, 08
{SummaryTitle}

New York advertising agency, Draftfcb, has come up with a unique marketing strategy for Kraft Foods which aims to entice consumers to experience Kraft products through a tangible experience rather than just a pitch alone.

In an effort to bring the warm feeling people get when they eat stuffing to life, Kraft organized heated roofs for 10 bus shelters in the Chicago area.

The accompanying posters will read: “Cold, provided by winter. Warmth, provided by Stove Top.”



Source: directdaily.blogspot



Related Trends:


Clever Busvertising
TrendHunter.com/id/27723



Billboards That Hatch
TrendHunter.com/id/21006



Paper Napkin Art
TrendHunter.com/id/25337



Animated Bus Stop Billboards
TrendHunter.com/id/29967



Interactive Pet Advertisements
TrendHunter.com/id/29609




Copyright © TREND HUNTER Inc.. All Rights Reserved.