| Emailthis TrendEmail | Full Article (TrendHunter.com/id/31361)

Heated AdverShelters
Kraft Entices Customers with Warmth at Bus Stops

By: Cecilia Biemann (Star) Dec 10, 08

New York advertising agency, Draftfcb, has come up with a unique marketing strategy for Kraft Foods which aims to entice consumers to experience Kraft products through a tangible experience rather than just a pitch alone.

In an effort to bring the warm feeling people get when they eat stuffing to life, Kraft organized heated roofs for 10 bus shelters in the Chicago area.

The accompanying posters will read: “Cold, provided by winter. Warmth, provided by Stove Top.”

Source: directdaily.blogspot

Related Trends:

Clever Busvertising

Billboards That Hatch

Paper Napkin Art

Animated Bus Stop Billboards

Interactive Pet Advertisements

Copyright © TREND HUNTER Inc.. All Rights Reserved.