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We’ve featured the eco-friendly designs of Harc Lee before, and this concept of colorless soda cans is his latest. Rather than the bright, printed packaging we’re used to seeing on Coca-Cola cans, this Harc Lee design nixes colors altogether in favor of a convex logo atop an aluminum can.

Harc Lee says that the simplified packaging process will eliminate the toxic paints used to color aluminum; this makes for a decrease in air pollution, water pollution and the energy required to create the paint.

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