| Emailthis TrendEmail | Full Article (TrendHunter.com/id/191191)

Wacky Fast Food Characters
McDonald's Creates Alternative Happy Meal Characters to Appeal to Kids


By: Tia Clarke (Star) Apr 7, 13
{SummaryTitle}

McDonald’s has unveiled a range of wacky Happy Meal characters that will appeal to children of all ages. The designs feature the iconic Happy Meal box transformed into three dimensional playful characters, including everything from magicians to cowboys. Paris-based agency TBWA created these distinctive designs for McDonald’s latest Happy Meal campaign. 

McDonald’s has created some memorable ad campaigns and children’s characters over the years, from its hilarious Eurosaver recession busting ads in Europe, to Ronald McDonald. The brand also has a savvy PR team that’s re-marketing McDonald’s as a healthy choice, by making their ingredients and sources more transparent.

Despite the recession, McDonald’s is one of the few brands whose revenue continues to increase year after year.



Source: designtaxi
Readmore: creativebloq



Related Trends:


Fast Food Interior Overhauls (UPDATE)
TrendHunter.com/id/140720



Modernized Fast Food Patio Furniture
TrendHunter.com/id/174098



Dizzying Breakfast Food Ads
TrendHunter.com/id/178173



Cardboard Robot Food Ads
TrendHunter.com/id/190209



Upfront Fast Food Responses
TrendHunter.com/id/157457



Heat-Sparking Sandwich Ads
TrendHunter.com/id/186310



Meat Tracker Apps
TrendHunter.com/id/181169



Burger-Made Birthday Pizzas
TrendHunter.com/id/170511



Restaurant Viral Dance Videos
TrendHunter.com/id/184253




Copyright © TREND HUNTER Inc.. All Rights Reserved.