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Concert-Goer Photoshoots
The H & M Spring Youth Campaign Feels the Beat


By: Vittoria Natarelli (Rockstar) May 10, 10
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This year’s Coachella music festival has always had a large attendance from hipsters and seems the H & M spring youth campaign used that fashion as inspiration. The outdoor concert-like landscape is not the only similarity to the popular festival.

The shoot has a relaxed feeling, with pinks and oranges complimenting the green landscape. Referencing the ease that is outdoor festivals definitely is a smart move for the H & M spring youth campaign and I personally want to look like this everyday!



Source: the-electric.blogspot
Readmore: hm



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