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The latest advertisement for Guinness, titled ‘The Fridge Magnet,’ showcases the beer law of attraction. Shot in Buenos Aires, it features a lorryload of Guinness, which acts as a giant magnet for fridges from surrounding homes. The ad was created by Irish International BBDO.
This Guinness ad was aired in Ireland first, ahead of an international rollout, and offers a fresh twist on the standard definition of a refrigerator magnet.