| Emailthis TrendEmail | Full Article (TrendHunter.com/id/158472)

Pride-Preserving Appvertising
The Guarana Antarctica 'Ex-Lover' App is Protective


By: Courtney Scharf (Rockstar) Jun 27, 12
{SummaryTitle}

The Guarana Antarctica ‘Ex-Lover’ app is a way in which the soft drink brand is connecting more intimately with its customer base.

They’ve created an app which preserves the pride of the recently dumped, and involves a friend group to ensure that no humiliating contact is made by the walking wounded. As explained by the accompanying video, the app not only blocks calls from the number, but alerts friends when an attempt to contact the ex is made. Worst of all, an attempted call to the ex will result in a humiliating Facebook post exposing their succumbing to temptation.

Though it can’t be said whether or not this app will get a ton of downloads, this campaign in and of itself is incredibly entertaining and intriguing. Likely to generate plenty of buzz based on the idea alone, this is an ingenious move on by the soft drink brand.



Source: adverblog
Readmore: guarana



Related Trends:


Fun Beachy Fragrance Films
TrendHunter.com/id/158436



Personified Corporation Messages
TrendHunter.com/id/158066



Edgy Equestrian Fashion
TrendHunter.com/id/158376



Interactive Eyewear Timelines
TrendHunter.com/id/158446



Photo-Sharing Contests
TrendHunter.com/id/158095



Sun-Seeking Appvertising
TrendHunter.com/id/151241



Female-Focused Sports Campaigns
TrendHunter.com/id/158293



Tourist-Attracting Smartphone Campaigns
TrendHunter.com/id/158154



Sea-Sourced Surfer Campaigns
TrendHunter.com/id/158146




Copyright © TREND HUNTER Inc.. All Rights Reserved.