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Honest-1 Auto Care is a small national auto care franchise with three shops in Portland, Oregon, that promotes itself as the first “ECO-friendly Auto Care” chain in the U.S.. The company’s signature product line, Eco 360, features organic or recycled lubricants, cleanable air filters, and organic friction modifiers and fuel treatments. In addition, it recycles everything from waste oil and oil filters to wheel-rim balancing weights.
Green car repair is a bit of an oxymoron, but Honest-1 is greener than traditional automotive repair and servicing operations, and there’s a lot of room for green care care industry growth, both in terms of services and products as well as customer base.