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The L’occitane ‘Green Allure’ campaign in ALLURE Korea magazine will feature this gorgeous organic font. The typography was created by South Korea-based illustrator Sid Seokhan Jung. The different letters use a combination of nature and French-style illustrations to form each letter.
The whole concept behind the font is about displaying the brand identity that was created by its founder Olivier Baussan. The creative letters are put together to form the phrase, “A True Story,” which is the slogan for the ‘Green Allure’ campaign.
It’s amazing how typography is continuing to evolve and become an art form that is constantly pushing the boundaries of art. The natural theme that Jung instills in this series is both captivating and awe-inspiring.