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Party Store Uses Subway Grates for Promotion

By: Jeremy Gutsche (Rockstar) May 27, 07

You may think subway grates look nasty, but ‘Surprise Party Specialists’ in NYC found a way to make the grates a good time.  Whenever the subway cruises by, streamers surprise you from the grate.  The ad, developed by GJP Advertising, is innovative and well connected to the value proposition.

Source: core77

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