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The latest editorial for Vogue Italia starring supermodel Gisele Bundchen is a graphic beauty-critiquing photo series that leaves a lasting imprint on even the least fashion-interested person. Bundchen is shown in various beauty enhancing pursuits, each one more disturbing and painful looking than the last.
One picture in particular catches the eye. Bundchen is shown lying on a hospital bed while checking her phone. The skin on her face is scabby, red and irritated. The implication of this photo is that models and other people who use their looks as a means to create and sustain a career, have to undergo disturbing procedures to maintain that level of beauty. These procedures become so routine that the models and actors barely even notice them anymore.
Bundchen and the team at Vogue Italia are clearly trying to make a statement about beauty with the ‘Luxury’ editorial. By showing the disturbing behind-the-scenes procedures that are required to create beauty, they leave viewers with this question: Is it worth it?