| Emailthis TrendEmail | Full Article (TrendHunter.com/id/213431)

Superhero Donor Campaigns
The Ads for the Government of the State of Ceará Feature Iconic Cos


By: Leslie Chen (Rockstar) Sep 25, 13
{SummaryTitle}

Most donor ads rely on tugging at audience’s heart strings and emotions, but this campaign from the Government of the State of Cear√° uses popular culture references to get its message across instead.

Created by Propeg advertising agency in Brazil along with Daniel Prata as the Art Director, the campaign includes three print ads that each feature a different iconic superhero: Superman, Captain America and Spiderman. Incorporating these characters’ costumes into different organs like a heart and a pair of lungs, these ads cleverly tap into pop culture’s powerful influence in order to address an important life-changing issue.

The ads are completed with the humorous yet powerful words “The real power lies inside you. Be a donor. Save lives.”



Source: adsoftheworld
Readmore: propeg.br



Related Trends:


Curated Lifestyle Campaigns
TrendHunter.com/id/210638



Life-Saving Music Ads
TrendHunter.com/id/210438



Cigarette-Like Search Engines
TrendHunter.com/id/213428



Cheap Traveling Campaigns
TrendHunter.com/id/213256



Fierce Popstar Fragrance Ads
TrendHunter.com/id/212346



Hazardous Home Ads
TrendHunter.com/id/210614



Tunnel Mouth Advertisements
TrendHunter.com/id/210294



Abused Canine Ads
TrendHunter.com/id/213266



Redirected Malice Ads
TrendHunter.com/id/210394




Copyright © TREND HUNTER Inc.. All Rights Reserved.