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Posing like an archer, runner and incorporating rugged props, the model of GoodPeople’s AW 2013 lookbook portrays every man’s inner hunter. The clothing brand from the Netherlands lists a man’s objective to be “career, relationship, success, ideals and fun”. This simple yet meaningful editorial for their autumn and winter collection touches upon what it means to be a goal-oriented person. Using ambient lighting and filters, the lookbook exudes a charismatic mood.
The concept behind this lookbook is that every man is still hunting; just in different manners and of course, different attire. GoodPeople refers to the modern man as a “cosmopolitan hunter”—dapper and gentleman-like, but still on-the-go. The luxurious collection is made of fine materials to help the modern man go out and attain his goals in style.