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You will probably cringe a few times when watching this Glyde ‘Better Than Gamestop’ commercial. Glyde, an online store that lets consumers buy and sell their used video games, books and other electronic goods, has embarked on a rather audacious campaign to let people know that Gamestop, an American video game retailer, is treating its customers unfairly.
The Glyde ‘Better Than Gamestop’ commercial, created by Hub Strategy, protests against its competitor by featuring a man who would rather get kicked in the crotch than deal with selling his used games through Gamestop. The ad’s setting is a country fair booth, where people line up to kick the guy in the crotch. Every time he gets kicked—and it’s more than a few times!—the guy yells out, “Better than Gamestop!”