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The gloomy cartoon print campaign of ‘Dumb Ways To Die’ injects some humor into the often-too serious subject of death. The people behind Dumb Ways To Die have recently released print versions of the successful death-avoidance campaign. Who would’ve guessed that the catchy theme song of the Dumb Ways To Die video would eventually culminate into a smartphone game and several ad awards?
Most of the print versions of the reckless characters are present, but it probably won’t be long till other characters from the train PSA will be featured as well. The gloomy cartoon campaign will undoubtedly be a hit among many young people for its morose sense of humor.