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In order to target the 29 and under demographic, companies are investing more and more into global mobile advertising methods, the sales of which will account for 15% out of all e-commerce in 2013.
According to this infographic by Go-Gulf, if mobile advertising spending rates continue growing at their current rate, by 2016 worldwide investment will increase to three times the current amount and tally at approximately $36.87 billion. Because of the convenience of shopping online from any location, more consumers are starting to get comfortable with mobile shopping and retailer sites are seeing an increase in click through rates from mobile devices.
Global mobile advertising is seeing an increase in spending rates because of its growing success.