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Preference-Driven Online Shopping
Glimpse Uses Facebook Likes to Create Custom Product Catalog

By: Katherine Vong (Superstar) Jul 12, 12

Online shopping can be a time-consuming affair, what with all the product choices bombarding consumers from all directions, but the online shopping platform Glimpse aims to change that. By compiling and analyzing a consumer’s Facebook ‘Likes,’ Glimpse can create a custom product catalog tailored to an individual’s interests and preferences.

Glimpse essentially takes what you have liked in the past, as well as what your Facebook friends like, and creates a tailored shopping experience just for you, presenting it in a visually appealing, pin board-style layout. Shoppers can also browse through the catalog based on the product, retailer or brand and buy items directly on Glimpse. According to PSFK, Glimpse has about 550 million products available from over 500,000f from both on- and offline retailers.

Source: psfk
Readmore: glimpse.thefind

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