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The latest Gisele Bundchen Chanel campaign has been made in celebration of the upscale brand’s upcoming Les Beige products. The line features its Healthy Glow Sheer Powder, and given the model’s iconic place within the beauty industry, it follows that they called upon Bundchen for the series.
A short film displays Bundchen as she applied the Healthy Glow Sheer Powder. Much like the title of the products, she comes across as natural, in line with the light hues of the make up.
Chanel deliberately opted for these pure themes, “Natural is style…[Gisele’s] modern, independent and positive, she is also a nature lover who has a healthy lifestyle and enjoys the great outdoors.” This of the earth vibe is certainly different from the label’s overtly luxurious past.