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Sarcastic Boobvertising
‘Girl Racers' Campaign Brings Out the Dual Airbags


By: Ayman (Superstar) May 9, 09
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Sky TV sure knows how to promote its ‘Girl Racers’ reality series.

The ads embrace the fact that this show combines two of every straight man’s dreams: girls and cars! Zooming in on breasts, the ads use copies such as: “Dual Airbags,” “Thought provoking television,” and “Apparently there are cars in it.”

The ads were created by DDB New Zealand with executive creative director Toby Talbot, art director James Tucker and the witty copies by Simon Vicars.



Source: adsoftheworld
Readmore: skytv.co.nz



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