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Interactive Shaving Campaigns
BBDO Germany Creates the Clever Gillette Shave Reminder Towels

By: Regan Canie (Prodigy) Jun 26, 11

Bikini season is upon us; besides hitting the gym and swimsuit shopping, a key accessory in skin-baring temps is a close shave. Gillette Shave Reminder Towels have hit the scene thanks to BBDO Germany, a creative advertising firm that wanted to make it massively obvious to grab your trusty trimmers and prevent any unsightly “grassy” areas.

Setting out thousands of strategically cut-out towels in parks and other naturally overgrown locations around Germany, the campaign made sun-soakers hyper-aware of their usually private stubbly spots and won the agency a Media Bronze Lion award for “best use of ambient media, small scale.” The Gillette Shave Reminder Towels might be offensive to some, but to most they’re being appreciated as a razor-sharp marketing idea!

Source: styleite
Readmore: gillette

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