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Swedish online platform Wrapp utilizes the information and infrastructure of Facebook to increase sales for brick-and-mortar retailers by suggesting friends market data-relevant gift cards. Over 50 companies, including Best Buy Co. Inc., Gap Inc., and Starbucks Corp., collaborate with Wrapp to offer Facebook users some sweet deals.
These companies line up to participate in hopes that the initiative will bridge the gap between its online branding and physical retail store. The belief is that shoppers will either begin or solidify their relationship with the participating brand. Furthermore, Wrapp acts as a cheap marketing tool, since they only work if a buyer agrees to a Facebook post displayed on the users’ wall, which acts as free advertisement.