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Gary Vaynerchuk is a highly energetic speaker who grew up in New Jersey. His entrepreneurial spirit was fiery from a young age. Touching on his long experience as an independent businessman, he discusses his outlook on the power of social media.
Vaynerchuk goes on to outline the pattern of shallow selling. Businesses seem to be focusing on selling products and closing deals rather than developing lasting relationships with customers. Crowd sourcing and customer relations through social media can develop an endearing and powerful reputation for your brand. The authenticity of the company will become evident and relatable, giving the general public a resource to touch upon as an experience rather than a service. Establishing depth in selling strategies will allow for greater long term success.