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In this funny Christmas ad by Morrisons grocery store in the UK, a series of struggles that are familiar to all around the holidays can be observed. The video opens with the woman of the house waking up and narrating “And so it begins. It’s everywhere.” Delivered in a storybook tone, the narration continues as decorations are hung, the tree is set up, school plays are rehearsed and “before you know it, it’s here,” says the woman/mother/wife. She’s seen seated in a boxing ring with a turkey as they go round after round.
Later, the visitors show up in a line stretching around the block. The “helpers” arrive as well and in a hilarious moment open one cupboard which leads to another cupboard which leads to another cupboard because they “don’t know where anything is.” Throughout this funny Christmas ad, the tone is soft and hopeful. This allows for the warm ending where the entire family is seated around the table passing around dishes of food and the tired, worn mother looks on smiling. This is all part of Morrisons’ social media campaign to engage their customers around the holidays. Shoppers are encouraged to visit their Facebook page and submit their own “criminal Christmas photos” for a chance to win prizes.