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Food-Formed Branding
Fruits & Passion Packaging Takes the Shapes of its Scrumptious Contents


By: Amelia Roblin (Superstar) Jun 20, 12
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It’s a shame for a gorgeous natural product to be boxed into a rigid rectangle, but such is not the case in many of the pieces from this Fruits & Passion packaging line. Two of the containers in particular have been sculpted into elegant organic forms that do much better to express the biotic qualities of the ingredients inside.

The lg2 Boutique designed the lovely vessels that hold lotions and perfumes made from coconut, bamboo and cherry. A semi-spherical pot contains a creamy body butter and visually represents a halved coconut particularly well, with its rich brown exterior covering and a hollow-looking milky circle printed on top. The fragrance bottles have an elegance with their curving an broadening forms that appear like pouring streams of water. It seems that the boxes themselves are merely the protective sheaths of the more sculptural Fruits & Passion packaging.



Source: thedieline
Readmore: lg2boutique



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