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Charles Darwin’s evolutionary theory involving the phrase ‘survival of the fittest’ never meant it literally, per se, but the Fruit Shop On Greams Road ad campaign shows that being fit can certainly play a big part. Unfortunately, in each print ad, the fatty is losing the race. The prospect of being eaten by a bear or shark just can’t help him. If only he had visited this fruit shop more frequently like his friend.
Hilariously conceived and executed by the Wunderman ad agency branch based in Dubai, United Arab Emirates, the Fruit Shop On Greams Road ad campaign is strangely faceless. This allows people to project their own features on the characters’ bodies. The Fruit Shop On Greams Road ad campaign was art directed by Giles Watson with creative direction by Kerry Platts.