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The absolutely delicious Freeze Ice Lollies branding strategy is enough to tempt the consumer into eating paper and plastic. Designer Rachel Brooks of Liverpool strove to celebrate the delightful colors and patterns of the delectable edibles and turned these images into the symbols of the brand.
This range of flavorful frozen desserts includes quite the variety in terms of shape and spectrum. You’ve got twisted pops and striped ice blocks that would even make an adult’s eyes light up. The simplified impression of each was cartooned in marvelously bright hues and featured on the front of the individual popsicle sachets. A collection of business cards display a single sweet snack each, and a spectacular grid of the illustrated ice pops makes for a scrumptious poster design.