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Freddy’s packaging certainly packs a punch, especially for a brand that supplies locally sourced goods. You might be used to seeing product wrappers of a more humble quality when they’re enveloping produce that’s come from close-by, but Ampro Design of Bucharest, Romania, has treated these scrumptious snacks to a visual identity that’s clean, consistent and fresh.
A splash is created with the inverted raindrop shape that balances on a small circle. The pair of forms comes to represent an animated exclamation mark that draws attention to the various items within the fruit and food shop. Every piece of Freddy’s packaging in the range is printed in a single vivid color. This keeps costs down yet serves up excitement for the consumer’s sense of sight.