Daring Discount Partnerships
FourSquare Daily Deals Result of Strategic Collaboration
By: Christopher DeLuca
Jul 16, 11
FourSquare Daily Deals is the result of a collaboration with e-coupon websites like Groupon and Living Social. The check-in website, which has over 10 million users, will be able to offer deals to frequent customers and encourage potential users to give its service a try.
What I particularly like about FourSquare Daily Deals is that it is a partnership that really benefits both the e-coupon websites and the check-in industry. This is also a seminal business move for FourSquare, as they are still looking to find a way to generate revenue.
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