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Imagine opening up a magazine to appreciate a fashion spread or study the numbers of an analytical chart to find that the information is all covered by rubbish.
That is the witty technique that this creative anti-littering campaign by Fost Plus employs. The ads come with the copy, “Litter belongs in the trash bin, and nowhere else.”
Litter ruins the beauty of the real world we live in, just as it does to the information and beauty of these magazines.
Fost Plus is a governmental organization occupied with recycling waste in Belgium.