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Cafe culture attracts a certain type of person, and in attempt to broaden the target consumer base, these Fortune Deli ads aim for a slightly divergent demographic. Although the people who visit fast food joints sometimes have a great appreciation for the flavors of cappuccinos and espressos, the Origin Beanstalk advertising agency of Mumbai, India, looks to entice the former end of the spectrum.
To communicate the nature of this “café with a twist,” a hamburger and a muffin have been molded to form the shape of coffee cups. The company wishes to demonstrate the sheer range options this bistro has available, even offering something for lovers of salty, fatty and sweet foods. In these Fortune Deli ads, sandwiches and snacks are served up as sides with your java, as if one’s requested cream, milk or sugar.