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It seems only Mother Monster herself can make science fun with her ‘Formulation’ video for the Lady GaGa Perfume.
The sultry dark teaser video was a collaboration between Gaga and artists such as Todd Tourso, Reggie Know, Rob English and Kenneth Robin. She tweeted her credits with the accompanying film to promote her upcoming debut fragrance entitled ‘The Fame.’
The short is a black and white portrayal of ‘Haus Laboratories’ in Paris. It features attractive buff men hard at work in lab coats working on ‘The Fame.’ An ominous French voiceover describes the ingredients which are “tears of belladonna, crushed heart of tiger orchidea ... [and] pulverized apricot.”
It is meant to be the first black Eau de Parfum that becomes invisible when airborne. This genius campaign certainly entices with its noir appeal.