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Elephant-Carrying Trucks
The Ford Truck Ads Won at the Cannes Lions Advertising Festival


By: Tiana Reid (Rockstar) Jun 25, 10
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JWT advertising agency in Buenos Aires, Argentina has produced a series of three similar print ads for the ‘Ford Cargo 1722E with three axles campaign. “If you can load it, we can move it” is the tagline of the three ads dubbed ‘Vault,’ ‘Organ’ and ‘Elephant.’

A winner at the Cannes Lions International Advertising Festival, the Ford Truck ads have been compared to the viral Honda Cog commercial. Hmm, I sense a rivalry.



Source: adsoftheworld
Readmore: ford



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