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Eu que Fiz, a phrase that means “I made that” in Portuguese, is the name of a program by the Selecta grocery brand that plans on educating Brazilians on the food truck business.
With the huge popularity of food trucks and pop-up restaurants all over the world, this food company has decided to encourage those with fewer opportunities to take advantage of this booming market. Selecta works in conjunction with the Central Favelas Union of Brazil to offer courses on preparing food and running a culinary business, all from within a giant truck.
Selecta strengthens its brand image by helping those who live in impoverished neighborhoods to learn the ropes of the food truck business.