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Folksam Insurance brings us some fearless flying cats in this hilarious new advertisement. Folksam is a Swedish insurance company that’s been around since 1905 and has about four million customers. Though the company has been around for a while, the commercial has an outside of the box concept.
In this video, four cats jump out of a plane and free fall over what we can assume is Sweden. As they soar through the air, fur blowing and eyes squinted, R. Kelly belts out ‘I Believe I Can Fly.’ The fantastic intensity of the music mixed with the absurd visual of flying cats in parachute packs skydiving as a group is enough to make you chuckle.
By the end of the ad we’re shown Eva, who insures her cat with Folksam. I wonder what the insurance premiums are for flying cats?