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The Flavour ‘Taste Life’ campaign may be made up of moments many people would want to live without, but it’s all about living on the edge in an everyday, playful sort of way. From partying too hard and pranking roommates to painful belly flops and enthusiastic neck snaps, the ad campaign centers around a youthful lifestyle that focuses on seizing the day and taking chances. That’s exactly what the Danish fashion label symbolizes.
Conceived and executed by JWT Halbye Kaag, an ad agency based in Copenhagen, the Flavour Taste Life campaign opts to focus on the culture that these clothes and shoes cultivates rather than the clothes and shoes themselves.
The Flavour Taste Life campaign was art directed by Lasse Bækbo Hinke and Rasmus Petersen with photography by Thomas Juul.