| Emailthis TrendEmail | Full Article (TrendHunter.com/id/51246)

90s Puppet Icons
Levi's Flat Eric to be Resurrected in Short Film


By: KittyLetter (Rookie) Aug 22, 09
{SummaryTitle}

Flat Eric, the iconic puppet made famous via a Levi’s jeans commercial, is making a comeback. The puppet that stormed TV screens—and the charts via a hit single by Mr Oizo—is due to be resurrected in a short film.

Flat Eric’s reappearance mirrors the trend in advertising, TV and film to recreate or remake icons and ideas of the past—such as Fame, Transformers, and the return of the PG Tips Monkey who previously fronted advertising for failed UK TV service ITV Digital.

Wieden & Kennedy’s Tony Davidson and Kim Papworth are understood to be working on a Flat Eric project—said to be a short film unconnected to Levi’s—together with its creator Quentin Dupieux, who also operates under his musical pseudonym Mr Oizo.

Production company Partizan, which co-owns the rights to Flat Eric with Dupieux, is also involved. Flat Eric was based on a puppet called Stephane that was similar but with ears and who appeared in a series of short films by Mr Oizo.

Davidson and Papworth picked up the character while working on the Levi’s account at Bartle Bogle Hegarty in 1999. In 2004, the puppet co-starred with David Soul in a TV advert for Auto Trader magazine.



Source: utalkmarketing
Readmore: facebook



Related Trends:


25 Unusual Puppets
TrendHunter.com/id/45293



Tattooed Puppets
TrendHunter.com/id/51219



Bizarre Meatvertising
TrendHunter.com/id/31500



Puppet Bling T-Shirts
TrendHunter.com/id/45792



Puppet Show Parallels
TrendHunter.com/id/44922



Puppetized Pro-Athletes
TrendHunter.com/id/45165



Zebra Papercut Puppets
TrendHunter.com/id/36972



Spoofed Hollywood Puppetry
TrendHunter.com/id/43922



Puppetvertising
TrendHunter.com/id/45639




Copyright © TREND HUNTER Inc.. All Rights Reserved.