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Flat Eric, the iconic puppet made famous via a Levi’s jeans commercial, is making a comeback. The puppet that stormed TV screens—and the charts via a hit single by Mr Oizo—is due to be resurrected in a short film.
Flat Eric’s reappearance mirrors the trend in advertising, TV and film to recreate or remake icons and ideas of the past—such as Fame, Transformers, and the return of the PG Tips Monkey who previously fronted advertising for failed UK TV service ITV Digital.
Wieden & Kennedy’s Tony Davidson and Kim Papworth are understood to be working on a Flat Eric project—said to be a short film unconnected to Levi’s—together with its creator Quentin Dupieux, who also operates under his musical pseudonym Mr Oizo.
Production company Partizan, which co-owns the rights to Flat Eric with Dupieux, is also involved. Flat Eric was based on a puppet called Stephane that was similar but with ears and who appeared in a series of short films by Mr Oizo.
Davidson and Papworth picked up the character while working on the Levi’s account at Bartle Bogle Hegarty in 1999. In 2004, the puppet co-starred with David Soul in a TV advert for Auto Trader magazine.