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The Flair ‘Maybe She’s Born With It’ editorial is a visual treat inspired by the ambitious beauty claims made by shampoo companies. Titled after the annoyingly catchy Maybelline jingle, which essentially encapsulates the purpose behind the magazine spread, the photoshoot revolves around iconic symbol cutouts filled with glossy locks of hair. From stars to exclamation points and even an ampersand, the still life images lampoon these products’ promises.
Orchestrated and shot by photography duo Jenny Van Sommers and Rachel Thomas, the Flair ‘Maybe She’s Born With It’ editorial is incredibly minimalist. Aside from the graphic shapes and shiny hair, the images are simple and stark white. Nevertheless, as It’s Nice That notes, it is an “effective way of ribbing the hysteria surrounding body image issues and various brands’ promises of salvation.”