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Those who have had braces can sympathize with the girl starring in the First Choice Bubblegum Flavored Milk ad campaign. It can be hard to give up something one loves, especially when it can be argued that a person is still capable of enjoying it. Unfortunately, chewing gum and braces just don’t mix. But this flavored milk offers a great alternative. As it reads, “The bubblegumminess without the messiness.”
The First Choice Bubblegum Flavored Milk ad campaign was conceived and executed by South Africa-based Boomtown Strategic Brand ad agency. It was art directed by Tim Jones with creative direction by Andrew Mackenzie, copy by Gary Welsh and photography by Paul Cocks. Graham Bartholomew retouched the images.