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Launched in 2006 by Vivien Johnston, Fifi Bijoux is an anomaly when it comes to luxury jewelry companies.
“Luxury jewellery has a profound history of romance, intrigue and glamour,” write the company on its home page. “However, this often concealed a harsher reality of cruelty, corruption and abuse.” With Fifi Bijoux, you can track the supply trail, that is, the goods are fairly traded, child labour-, mercury-, cyanide-, and exploitation-free. What’s more, there’s an emphasis placed on maintainin the biodiversity from which the diamonds and gems are sourced.
And indeed, all that glitters is not gold but it’s possible to have your cake and eat it too with the range of designs that Johnston offers.