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The dazzling Boardwalk Hall Light Show in Atlantic City transforms a historical building into a public spectacle.
The show is called Duality and debuted on July 4th during the firework ceremony. It is officially installed as a permanent three-dimensional light show; its glitz and glimmer perhaps a nod to Atlantic City’s glamorous and risqué past. Created by the Montreal-based Moment Factory, the performance is truly top-notch, as the studio has also previously pulled together shows for Jay-Z and Madonna.
The Atlantic City Alliance is the group behind the building makeover as it is their mission to rebrand the city’s image to one more reminiscent of its past glory. The light show was completed in a speedy 4 months as part of a $30-million dollar tourism campaign organized by the Alliance.