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To promote Fastline, the fastest broadband in Italy, Fastweb decided to transport Italians halfway around the world within seconds.
Overnight, Moscova subway station in Milan was given a complete overhaul and transformed into Shibuya station in Tokyo, Japan. The extensive renovations included 650 square meters of wall adhesives, 120 Japanese actors and 16 different Fastweb billboards with QR code translations that also allowed people to check in at Shibuya, Tokyo. Wildly popular, the station was all the rage on social media platforms such as Facebook and Twitter, and thousands of people traveled to the station just to see what the fuss was about.
As the public got a visual and interactive travel experience, they were able to create many positive associations with the Fastline service.