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Underwear is something that’s meant to be fun and exciting, which is what the Extreme Intimo Spring/Summer 2013 Campaign looks to highlight with each of the overtly cheery shots. Featuring Serbian model Alfred Kovac looking calm, comfortable and happy being only in underwear, the campaign is a fresh approach to the brand’s carefree designs.
While some people might feel that underwear serves a somewhat utilitarian purpose, the Extreme Intimo Spring/Summer 2013 Campaign looks to fight back against this notion with happy designs that will enchant any guy out there. What’s more enlightening than the underwear itself is Kovac’s infectious smile that’s seen in each of the chromatic shots. Perhaps this will be the first of several underwear campaigns that combat against drab, unexciting skivvies and opt for more fun styles.