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Bertrand Bodson, the boss of Bragster.com, an online community for daring, boasting and bragging, was dared by his own team to allow complete strangers in London to rack up £10,000 on his credit card.
Bodson projected an image of his credit card on walls around London and roamed the streets advising people that they could use his credit card details to buy anything they liked.
Purchases made by astounded passersby included a new TV, a day of paint-balling, Christmas lights, and a digital camera. One man used the card to pay off a parking ticket he had received while he was ogling the projection.
Awesome! Trend Hunters, what are we daring Jeremy to do?