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If your going to do something well, you might as well do it really well. It follows that if you’re going to be sexist, you might as well be really sexist. Well, Che Men’s Magazine pulled that one off brilliantly while working on their creative marketing for“Lets Keep Dreaming Of A Better World.”
I actually do love this series of print adverts for Che. FYI, Hier knijpen aub means “Pinch me!” in Dutch.
The messaging is simple, and talk about hitting your target audience spot on!
In a different medium, I also think their tennis advert is really funny, and once again, brilliantly simple, a theme follows with all of their advertising. They even managed to get these advert banned - good work boys!