17 Innovative Examples of Rebranding
From Organic Tea Brand Reboots to Mega Branding Changes
By: Michael Hemsworth
Apr 5, 13
These examples of rebranding highlight the different ways that companies and brands have gone about updating their images to better match the times. Moreover, many of them also help to quantify a more approachable demeanour to be more appealing to the modern consumer.
Rebranding is no easy task; everyday brands that manufacture food, clothing or other consumer goods are recognized by their logo, so a redesign can cause trouble. Change a logo too much and it’s like reentering the market as a new company, but not changing it enough can also yield problems. The examples of rebranding that you’ll find here highlight some of the best covered here on Trend Hunter in the past while and can definitely prove to be an interesting journey from the past through to the present.
Rebranding Classic Board Games
Minimalist Iconic Candy Rebranding
Sophisticated Pizza Packaging
Augmented Raisin Icons
Bestselling Beverage Rebranding
Organic Tea Brand Reboots
Burger Chain Rebrandings
Nature-Inspired Candle Rebranding
Edgy Venue Brand Revivals
Ergonomic Bottle Repackaging
Northern Nation Rebranding
Controversial Commercial Rebranding
Revised Rouge Rebranding
Colorful Cleanser Rebranding
NHL Playoff Rebranding
Malt Soda Rebranding Contests
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