| Emailthis TrendEmail | Full Article (TrendHunter.com/id/118022)

Dignified Diamond Branding
Evian Lady Packaging Appeals to the Elegant Woman


By: Amelia Roblin (Superstar) Jul 5, 11
{SummaryTitle}

It may be their environmental impact that makes most plastic water bottles look ugly, but Evian Lady packaging looks unblemished and beautiful next to its trashy distant cousins.

When you consider the incredible demand for reusable plastic and metal canteens, it’s clear that consumers have become accustomed to carrying containers full of H2O. One may not have her eco flask on her at all times, and in an episode of dehydration, she may be inclined to buy the odd bottle while she’s out.

Designer Kenneth Wong wished to appeal to a precise consumer base: women who are drawn to fashionable things. Evian Lady packaging turns a dull molded flask into a delicately carved diamond-esque vessel which no girl would be ashamed to carry.



Source: packagingoftheworld



Related Trends:


Vain Vino Branding
TrendHunter.com/id/115314



Paint-Dipped Packaging
TrendHunter.com/id/114664



Buzzing Beverage Branding
TrendHunter.com/id/114248



Blue Seal Branding
TrendHunter.com/id/113847



Ornate Oil Branding
TrendHunter.com/id/115817



Twisted Top Bottle Branding
TrendHunter.com/id/117524



Urban Grid Branding
TrendHunter.com/id/116267



Elegant Grapevine Branding
TrendHunter.com/id/114164



Chain-Embellished Branding
TrendHunter.com/id/117707




Copyright © TREND HUNTER Inc.. All Rights Reserved.